Just because it's aesthetic, doesn't mean it's going to land on the right algorithm. And going viral is a farce (I said what I said). Too many businesses are focused on vanity metrics (amount of followers). 200 followers who are buying what you sell is better than 60k that aren't. Girl math.

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Social media management is the reason you follow certain brands religiously without being able to explain why. You've never met the founder, never been sold to directly, but you'd buy from them without blinking. Someone strategically planned that outcome.

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Your social media management is your content calendar, your community engagement, your hashtag strategy, your scheduling, your caption voice, your analytics, your growth plan, your brand in motion. And it's running 24 hours a day whether you're watching it or not. The question isn't whether you can afford to outsource it, it's whether you can afford not to.​

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Please just hand me the reigns, I know you want to...